Color Advertisement Analysis

I choose the footlocker logo to describe its color scheme thats is used through out the company. The colors used are black, white and the text is in red. When they advertise the company the red text becomes the highlight which is the focal point to someones eye. In my opinion thats creative because just like anything you try to advertise, a focal point is the best thing to have this way it gives the viewer a chance to see whats the main point of the advertisement. With the black and white in the logo provides contrast towards the logo.

Observing this logo I would say the colors provide a warm and cool color scheme. The red to bring the warmth because red can symbolize heat. The black to me can be shared between cool and warm. The white is a cool color scheme, to me white give is a mellow look.

These colors goes with the company because the white and black represents the referees that are in sports, and with this being a company that sells athletic wear it makes sense to use these colors.

 

Characteristics of a Great Logo

The NBA logo is used to represent the American basketball association. The designer for this logo is Alan Siegel. The colors of this logo represents the colors of our country flag, red,white and blue. The player used in the logo is the retired basketball player Jerry West. It’s a simple logo which creates a easier understanding to what it represents, which is the national basketball association. Looking back at the color scheme, the white makes the logo stand out because the basketball player outline makes it the center piece to the logo. Just looking at that tells you what sport is being played rather than just having a sign that says NBA. Having the blue and red at the end gave dept to the white to be outstanding in the logo design which makes it the center piece. Someone who views this logo will have no problem understanding what it is.